Via Variety:
Boxing legend Floyd Mayweather Jr. and UFC champion Conor McGregor into the
ring for a super 12 rounds on Saturday and what promises weight boxing
welterweight bout event the likes of which is rarely almost as a total
solar eclipse .
The match, which will take place at the arena seats 20,000 T-Mobile in Las
Vegas, has the potential to be one of if not the combat sports cards top
the box office in history. Estimates range from a conservative $ 300
million over the full height of $ 1 billion, factoring in domestic and
international pay-per-view sales (PPV), merchandise and ticket sales. For
those wishing to attend in person, the cheapest tickets currently available
on StubHub are underway for more than $ 1,200.
"There has never been an event like before and it can never be one like
new," former head of HBO PPV Mark Taffet told Variety. "When you look at
this type of events, they are more than sporting events. They are true
entertainment shows. This has all the hallmarks of a great show where
people can gather in large numbers and to look together like a Super Bowl
party ".
Mayweather knows a thing or two about great shows, as it was part of
several pay-per-view setting a record in his career. Mayweather has helped
set new standards in the pay-per-view buys arena with his fights
against "Canelo" Alvarez in 2013 (2.2 million) and buys Oscar de la Hoya in
2007 (2.4 million purchases) . But the two people anything Mayweather fight
Manny Pacquiao in comparison with 2015. When all was said and done, this
fight was 4.6 million, generating amazing buys about $ 400 million in
domestic revenues. For its part, McGregor was part of some of the biggest
pay-per-view UFC as well, with his rematch against Nate Diaz at UFC 202
million drawing buys 1.65 in August 2016.
Fans can pay $ 99 to watch the fight Saturday on Showtime PPV in HD, or $
89 for standard definition. It will also be on the many digital platforms,
with CBS and UFC make the fight on their streaming services for the same
price as PPV in a major boost for digital viewership of live sporting
events.
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